The song's title was initially announced as "Love Wins" on January 15, 2024, before being changed by IU's label Edam to "Love Wins All" before release due to criticism that the title was already in use as a slogan to commemorate the United States legalizing same-sex marriage in 2015.

The video was criticized online for its depiction of disabilities, as IU is shown as having a hearing impairment and V as having a visual impairment. The pair find a camcorder through which they are able to view the other without their respective disabilities, which was considered to be "discriminatory" as it implies disabled people "admire and fantasize" about not having their disabilities.