In that August 3, 1979 Seattle Post-Intelligencer piece, Watson asks, “Have you seen the latest local bumper sticker? ‘If it’s not Boeing, I’m not going.'”

and now, in the wake of the door plug incident with Alaska Airlines, that old slogan has been showing up on social media as “if it IS Boeing, I’m not going.”

MyNorthwest

Boeing slogan – if it’s not history, it’s a mystery

It’s also a slogan that’s been twisted around lately to express a meaning which is the opposite of what its original iteration had proudly proclaimed.